A strong and consistent visual brand identity is critical for any brand. For the National Science Museum Organisation as we continue to reach new audiences, through new portals and platforms. The guidelines that follow will help to establish more harmony and consistency across exhibition visuals, its marketing materials related, and education programs associated with it. The core principle of how HydroCarbon is to create a structure around how our content creation process by dividing significant bits that make up parts of content into parts, then applied some guiding principles to it. The reassembled design will be guided by similar principles and visual design styles.